Use Guest Blog Posts For Backlinks & Promotion

What is Guest Blog Posting?

Guest Blogging is the best technique to get more traffic and publicity to your blog. It can be very impressive if done properly. But some of you must be thinking, what the Guest Post actually is?? A Guest Post basically means writing on some other related blog/websites. Some of the websites distribute your content with your name. This is the best step to get more readers and get your name out and give yourself more publicity. People think that Guest Blogging is a very crucial task. Even I was unaware in the beginning, as What is Guest Blogging and Continue reading

How to optimize Videos for YouTube Search: YouTube SEO

Did you really know that YouTube is the second biggest search engine platform after Google? As a Google product, YouTube has climbed to the top with over 5 billion videos being viewed every day and a staggering 60 hours of video getting uploaded every minute. Uploading and marketing your videos on YouTube can help give your content visibility in both YouTube and Google search.

A YouTube channel serves as a hub for all your companies video content, allowing you to present your product, service or mission to a platform that sees over 800 million unique users visit every month. Today we’ll explore four ways to optimize your YouTube channel to ensure your videos are being discovered, watched and shared by looking at examples from existing trend-setters. Continue reading

Best SEO Off-Page Techniques & Activities 2017

off page seo

off page seo

Off page SEO refers to activities that can be used to increase the position of a website in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. Off Page SEO has to do with promotion methods, for the purpose of ranking a website higher in the search results. Continue reading

How to do Application Store Optimization (ASO)

With million mobile applications in the major applications stores, getting your application discovered is one of the biggest issues facing mobile application distributors today.  If you’re in the mobile app space, it’s important to understand the various methods for marketing your application. We’d get a kick out of the chance to impart to you one vital method that keeps on being ignored by most – application store optimization.

What is ASO?

ASO is the process of optimizing mobile apps to rank higher in an app store’s search results. The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app’s page in the app store. Continue reading

Best PR Dofollow Social bookmarking site list 2017

How do You Use Social Bookmarking Sites?

Some important points to keep in mind before plunging into the uses of Social Bookmarking Sites:

  • The foremost priority is to create a strong profile that has your image and the correct URL to your website/blog/company etc.
  • Be very sure of not creating multiple bookmarking profiles for the same website, this will create spamming.
  • An easy way is to add bookmarking extension to the browser toolbar which makes it simpler to promote URLs.
  • Always make it a point to submit any URL to these websites with a title and a description, so that it makes it easier for the search engines to up your ranking for the particular content.

Top 30 High Authority Sites 2017 (New Edition) Continue reading

SEO best Practices: Modern Search Engine Optimization Parts

With that being said, is modern SEO anything more than just the sum of its interconnected parts? Is there any one strategic initiative that functions exclusively to increase a brand’s rankings for various search queries?

 

The constituents of SEO

 

I’m not going to try and list every little factor or tactic that could conceivably impact a company’s organic search rankings, so don’t expect this to be comprehensive. Instead, this is going to serve as a general list of strategies that all feed into a brand’s search engine performance, one way or another:

 

  • On-site optimization. This is a general term that covers all kinds of technical improvements and creative choices. Mobile optimization, site speed, site security, meta titles and descriptions, rich snippets and structured data, site architecture, site mapping, navigation structuring and content availability are just some of the ways you can optimize your site directly to be found and favored by search engines. But almost all of these strategies are as much about improving customer experience as they are about making search engines happy: better structured, faster sites are easier to use.

 

  • On-site content. On-site content could be called “content marketing,” but I avoided using the term here because content marketing is sometimes associated with a blog. On-site content, on the other hand, includes all pages of a site. The quality, accuracy, conciseness, detail and uniqueness of your content can all help your search rankings (as can the frequency and consistency of your posts), but primarily, this content serves as a means of building customer loyalty.

 

  • Link building. Link building exists in a few forms. Traditional link building could be considered an SEO-exclusive strategy because that’s its primary function (and most people aren’t interested in referral traffic for these links). However, more advanced, modern link-building tactics involve guest posting and content syndication — and these have far more brand visibility benefits than just ranking higher in search engines.

 

  • Social media. Social media is often lumped into the “SEO strategy” category, but it actually doesn’t influence SEO directly at all. Instead, it’s a kind of SEO conduit. Engaging with a wider audience means more people to see and share your content, leading to more potential inbound links, which can then influence your website’s organic search rankings.

 

  • Local SEO. Local SEO strategies specifically involve getting your business listed accurately on third-party directories and review sites, then managing your online reviews. Doing so can increase your chances of earning a slot in Google’s local 3-pack — but more importantly, these efforts increase your reputation with customers.

Do you notice a pattern here? All of these approaches can be referred to as “SEO strategies,” and all of them can help increase your search visibility. Yet they can (and sometimes do) function independently of SEO to improve customer relationships and experiences.

You can group this suite of services together as “SEO,” but there’s no strategy listed here that’s exclusively focused on improving search rankings.

 

What Is SEO/Search Engine Optimization?

Search Engine Optimization

Search Engine Optimization is the process of improving the visibility of a website on organic (“natural” or un-paid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).

SMO = Social Media Optimization / Search Marketing Optimization

Social Media OptimizationSMO. Some call it social media optimization. Others refer to it as search marketing optimization. Either way, it is the next wave of online marketing, the perfect marriage between search engine optimization (SEO) and social media. As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction. That’s exactly what SMO is designed to do.

When used effectively social media can be one of your greatest assets for improving your site’s organic search results. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page. Social media optimization helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go. SMO Pros employs a strategic, multi-point process to build your successful SMO foundation, boost your SEO, and drive more potential customers to your site.

WHAT IS SEM?

Sometimes you hear people using the terms SEO and SEM interchangeably and although these two terms may have once had a very close origin and meaning, today they are distinct from one another. Let us see how Google defines SEM (search engine marketing).

As we can see, SEM involves paid advertisements such as Adwords, Bing ads, Yahoo and any other methods of online advertising. This process involves the creation of campaigns and measuring results. You set a budget and expect an immediate return on that investment. It is also the fastest way to get your website to show up on the first page of search engine results. These results show up as sponsored ads at the top or side of the organic search results.

WHAT IS SMM?

Similar to SEM, SMM stands for Social Media Marketing. And as you can guess it involves paid advertising through social media networks. If you are familiar with Facebook ads, then you are seeing SMM in action. It is the process of using paid advertising to broaden your customer reach and increase your brand exposure.